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Why Ultra Media, Inc.?
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Ultra Media, Inc.
Who are we? How do we work?
Who Are We?

  • We are a media management group designed to efficiently serve the media needs of our Clients (Agency or Advertiser).

  • We approach our assignments from a disciplined, strategic marketing orientation, recognizing that each assignment, each market, is different.

  • Our goals are to see a Client’s business grow and in the process purchase the most efficient and effective media schedules, not necessarily the cheapest.


Dick Matullo

• 40+ years in the business
• Worked for big/medium/small agencies
• Worked for clients in just about every category
• Been in Atlanta 19 years
• Past Chairman of 4A’s Newspaper Committee
– Started huge initiative on newspapers
• Involved in new biz solicitation and presentations everywhere
• Believes reps are your “friends”
– Make them believe in you = more efficient and effective media
• A guy who still gets a kick out of media
 

 

 

• Young & Rubicam
– P&G, Milton Bradley, Gulf Oil
• Tracy-Locke
– Frito-Lay, Phillips Petroleum, Poulan
• Campbell Soup Company
– All soup brands, Swanson, Pepperidge Farm
• McCann-Erickson
– Coca-Cola, Georgia-Pacific, Hyatt Hotels
• Kohler & Miller
– Audi, Buckhead Life Restaurants, Cox Communications, International Paper, Mitsubishi Wireless
 

• Ultra Media, Inc (2006 -  )

• The Weather Channel (2003-2006)
– Sales on weather.com
• Freelance Consultant (1998-2003)
• Media Planner for several agencies, including Austin Kelley Advertising (1988 – 1998)
 

• Ultra Media, Inc. (2007-   )
• Media Innovation (2005 – 2006)
• OMD/Omnicom (Atlanta) (2004 – 2005)
• MediaVest (2000 – 2004)
• Young & Rubicam – Atlanta (1999-2000)
• Media planner for several agencies and buying services (1996 – 1998)